I’ve had the fotunate experience of designing a company logo.  Or so I thought I was fortunate.  As I delved into the project, I quickly realized I might be in over my head.  A lot of trial and error and communication with the company and I came up with a design we were all happy with.  Had I only read this chapter and the links provided on the class blog, first!  Wow, that would have really helped! 

Here are some helpful tips: 
1.)  Learn what a logo is and what it represents
A logo is for inspiring trust, recognition and admiration for a company or product and it is our job as designers to create an identity that will do its job.

2.)  Research the client’s industry
A comprehensive knowledge of the client’s business and industry plays a key role in the creation of a logo that not only portrays the correct message, but also helps the client stand out in their sector.

3.)  Create the logo in vector format
Vector applications such as Adobe Illustrator create artwork based on mathematical equations, whereas raster based applications such as Adobe Photoshop rely on the underlying pixels of the document. In order for a logo design to be scaled without the quality of the imagery being affected the logo must be in vector format.

4.)  Keep it Simple (Stupid)
A popular principle in the world of design is the acronym KISS, which stands for Keep It Simple, Stupid. The idea being to aim towards simplicity in a design rather than unnecessary complexity.

5.)  Learn the software and complete the logo
After you have got your design process sorted out, it is usually a good time to begin mastering your software.  Putting this aside, once you have arrived at your initial ideas and sketches from brainstorming, you can then move onto the computer to start digitizing your logo. After you have digitized the great concept(s), your client is ready to review your work, ask for possible revisions, and complete the design project. Thus, you have successfully created a professional logo.

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